Phillip Morris Special Edition

Philip Morris "Oval-Pack" product launch

Together with Philip Morris’ agency Young & Rubicam, Touchmore developed a Magicconcepts® special edition for the launch of the oval pack. The basic shape of the Magicconcepts® "Tower" was reduced to an oval.

The result was a palm-size advertising display shaped exactly like the new pack, telling the cigarette’s history.

Promotion-teams got on the road in Berlin, Frankfurt, Cologne and Munich and brought the Magicconcepts "Tower" in play with the target group.

The connection to the new shape of the product was made hands-on, giving people a powerful sense of the new package-design.

For further information about this project please contact us